http://www.toyotawhynot.com/#/home
By encouraging this exploration and sharing of ideas, will Toyota build itself a resource that can eventually provide a return on investment?
How do the participants of these collaborative concepts make money from their collaborating, begging the questions:
Does business just want their work done for free?
How will individuals 'earn' in the future?
How about a pay - per - collaborate site (a bit like pay per click?)
Another angle of web-collaboration we haven't gone in deep with yet...
xxx
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Just explored this a bit (the add is all over wired magazine) and it really is genius on Toyota's part. Because even if they get nothing but shit ideas, they've set it up so it jointly advertises all the great social and environmental initiatives they are already taking. It demonstrates their commitment to the U.S. of A (at least the site I was at- there could be different ones for different countries) and builds loyalty when there's a good chance Americans are about to go all protectionist again to try and fix their economic woes. At the best- they get ideas for free! Seems almost like a scam- except as far as I can tell they're not soliciting 'design' ideas- but more ideas that would come from suggestions boxes.
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