Toyota wants your ideas...

http://www.toyotawhynot.com/#/home

By encouraging this exploration and sharing of ideas, will Toyota build itself a resource that can eventually provide a return on investment?

How do the participants of these collaborative concepts make money from their collaborating, begging the questions:

Does business just want their work done for free?

How will individuals 'earn' in the future?

How about a pay - per - collaborate site (a bit like pay per click?)

Another angle of web-collaboration we haven't gone in deep with yet...

xxx